Please join us for a breakfast presentation by FRED SENN, co-founder and partner of Fallon Worldwide. Attendees receive complimentary book (pub 7/06). Illustrating the link between creativity and profits, “Juicing the Orange” helps industry players measure their success at the cash register.
Drawing from twenty-five years of successful marketing and acclaimed, award-winning work––including the Holiday Inn Express “Stay Smart” campaign, the BMW Films series, the EDS “Herding Cats” Super bowl ad, Citi’s “Live Richly” campaign, and the illustrated United Airlines ads set to Gershwin––Senn’s behind-the-scene stories reveal the core secrets of training for creativity.
Date: Tuesday, June 27th, 2006
Time: 8:15-10am
Cost: $75 for members, $100 for non-members
Location: The Harvard Club, 374 Commonwealth Ave, Boston
Sponsor: The Ad Club