MarketingConferences

Search Engine Strategies - New York 2010

             SES New York offers over 70 sessions, multiple keynotes, 100+ exhibitors and 5,000 marketers and SEO professionals with which to network and learn about topics such as: PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.

What: SES - New York 2010

Where: Hilton, New York, NY

When: March 22-26, 2010

Rates: start at $945.00

For more information and registration, please click here.

ad:tech San Francisco

 Designed for big questions with real answers, ad:tech's San Francisco program features a wide assortment of topics and presentation styles to choose from. Highlights include Danny Sullivan and his groundbreaking SMX conference series, MobileMix where you can learn how you can reach the largest number of digital devices in the world, Boot camp where you can explore the critical fundamentals and "dos and don'ts", and Advertisers, agencies, media partners and technology leaders provide an in-depth analysis of a range of digital media case studies.

Date: April 21-23
Location: Moscone Center West
Cost: $2,195 (discouts available)
Sponsor: ad:tech Conferences

Internet World UK

Internet World is Europe's longest running, best attended and biggest event for digital marketing and online business, attracting over 13,000 visitors and more than 300 exhibitors.

Now in its 17th year, it is the only event that brings you everything you need to formulate and implement your online strategy, from digital marketing to ecommerce, content management to hosting. It showcases the UK’s leading suppliers and delivers Europe’s best free education program.

Date: April 28-30, 2009
Location: Earl's Court, London
Cost: Free
Sponsor: UBM Information Ltd

Search Engine Strategies New York

Search Engine Strategies (SES) is the leading global conference & expo series that educates delegates on search engine marketing. Go behind the search box at this year’s SES New York, Mar. 23-26 2009. We will deconstruct the strategies and tactics behind SEM (SEO & PPC) and give you the lowdown on what works and what’s out. SES New York is an intimate event, with 6,000 delegates expected, ensuring all questions and needs are answered and taken care of.

Date: March 23-29, 2009
Location: Hilton New York
Cost: $1,995 (discounts available)
Sponsor: Search Engine Strategies

SES Magazine

Can’t attend? Sign up for a free SES New York magazine. Get original content from our SES New York speakers and get an exclusive look at the exciting things happening at SES New York. Email sesmagazine@searchenginestrategies.com for your Free copy today.

Q&A with Marcelo Sant'Iago - Speaker at SES Chicago

Marcelo Sant'Iago, General Manager, MidiaClick Performance Marketing is speaking on the Search Around the World: Europe/Asia/Pacific & Latin Americapanel at SES Chicago. Here is a short Q&A with him.

Q. What is your background and what do you do for MidiaClick Performance Marketing?
 I’m working in advertising since 1989 and started with interactive in 1995. I have given presentations in Argentina, Brazil, China, Hong Kong, Mexico, Middle East countries and USA, including the 2 editions of SES Latino, in Miami.

I was the President of IAB Brazil (Interactive Advertising Bureau) for 2 consecutive terms (2002-2006), now I’m member of the Advisory Board. I’m also member of SEMPO (Search Engine Marketing Professionals Organization), where I recently co-chaired the Latino working group.

I blog about interactive media at www.poucas-e-boas.com , I’m also one of the regional editors at Multilingual Search blog, I write for Meio Digital magazine, Webinsider.com.br and have articles and interviews published in Brazil and abroad.

Currently I’m the General Manager at MídiaClick Performance Marketing, from São Paulo, Brazil, where my team deliver search engine marketing strategies for Motorola, Reader’s Digest, Wal-Mart, FIAT, SKY, Natura, plus 15 other companies.

Q. International SEM and SEO have become more important in the last few years - what areas should people focus on?

Well, I think paid search is the fastest way to enter an international market. Just set-up a good keyword list and prepare a landing page on the local language and you are ready to go. If you are considering SEO, remember that will take longer and you’ll have to decide to translate or not your website.

If you are targeting Latin America you should pay attention on what’s going in into de social network arena. Twitter, Orkut, Sonico, Hi 5, blogs, Windows Live Messenger are very popular destinations/tools down here.

If you choose PR, Yahoo News and Google News are not very popular sources yet, you’ll have to get in touch with local services.

Q. What are some resources US search marketers can use to get up to speed on International SEM?
You won’t find many tools available for latin America. There are always the search engine key word tools, of course, but you must know the language, because you’ll find many useless key word combinations there. 

And don’t forget that the Spanish spoken in Mexico is different from Argentina and Chile. And Brazil, the most developed market in the region, speaks Portuguese, which is different from the Portuguese spoken in Portugal. By the way: do you know that are 3 words to name a tangerine in Portuguese, depending where you live in Brazil?

Internet statistics are not easy to find as well, you must know where to look for it and good numbers are in local language, so hire someone who speaks Portuguese or Spanish before coming south.

Q. What are some campaign successes or failures you can share recently involving a campaign both inside and outside the US?
Well, we manage Motorola paid search and SEO initiatives in all Latin America for a year now. They won’t let me disclosure anything but I can tell you this: the average CPC is incredible low when compare to previous years. So I guess we are doing a good job.

And I wouldn’t call it a failure, but few years ago we’ve worked hard for a company involved in the tourism business to promote its properties. It took us a while to reach the expected ROI, but they decided to discontinue the investments when a new manager took over the marketing department. Not sure if they were disappointed with search, with us or it was just a new marketing strategy.

Q. What are some tips for optimizing your site for multilingual compatability?
Please do not trust in automated translation tools. You should localize your website, not only translate it. Consider having “local domains” such as .com.br for Brazil or .com.mx for Mexico. That will help your indexation on local engines.

Find a local partner to help you enter the marketplace; there are very good folks in LatAm and you’ll find that prices are very competitive when compared to major SEM agencies in US.

Q. What are the latest flash in the pan "memes" or trends in International SEM and SEO?
Well, trends are universal these days, since news travels fast. But I have one advice: Latin America is full of savvy online marketing professionals and internet users are very sophisticated (Brazil accounts for the highest online time spent in the world). Do not underestimate your efforts when you decide to expand your business into this region.

Q. Where can people find you and get in touch?
MídiaClick is a Google Qualified Company and was the first one certified as Google Analytics Authorized Consultant in Latin America. Our website  www.midiaclick.com.br has an English and Spanish version. Or shoot an email to contato@midiaclick.com.br and our business development team will help you.

Search Engine Strategies: Chicago

The Search Engine Strategy series of conferences will hold their next conference in Chicago. This conference will offer up-to-date content on the rapidly evolving field of search. Search and Packaged Goods, A Case Study from American Greetings, and eCommerce 101 are just three of the many sessions that will be offered. Now in its tenth year, the series educates beginner marketers, as well as, seasoned marketers too. This event will be hosted by Kevin Ryan, CEO Motivity Marketing.

Date: December 8-12, 2008
Location: Chicago Hilton
Cost: $1795 before Nov. 22
Presented by: Search Engine Strategies Conference & Expo Series

Web Analytics Base Camp Workshops

The Web Analytics Association (WAA) base camp workshops will offer attendees a firm foundation of web analytics knowledge. These workshops will educate you whether you are an experienced practitioner of web analytics or a newbie to the industry. This workshop will give you the web analytics insight you need to add value to your company's website on areas such as online campaign optimization, on-site traffic analysis, and conversion optimization. Not only will you learn the wide variety of metrics tools available and how to assemble your metrics team, but you will also learn to indentify the most valuable metrics to your organization: Here are some upcoming locations:
Los Angelos: Sept 24-25
Chicago: Sept 24-25
Las Vegas: Oct 12
Washington DC: Oct 20
Vancouver: Dec 1
Atlanta: Dec 2
Seattle: Dec 4
Cost: $695 early bird/$795 regular price
Presented by: eMetrics Marketing Optimization Summitt

ad:tech New York - The Event for Digital Marketing

Each November, ad:tech New York gathers an impressive collection of industry leaders to educate and inform attendees on all aspects of digital media. This year is no exception. On Election day, Nov. 4, Jonathan Klein, President CNN US, will open ad:tech with a keynote address. Shelly Lazarus, Chairman & CEO of Ogilvy & Mather Worldwide will share her insights into the digital media world in a keynote on Wednesday, Nov. 5. The list of speakers is outstanding and too numberous to name here. Check out all the ad:tech NY speakers. In addition to the topic specific sessions, this conference will host a large exhibit hall beneficial to all marketing industry professionals. "How digital is transforming all media" is the focus of this event.

Date: November 3-6, 2008
Location: New York Hilton, NYC
Cost: $1495 full conference
Presented by: ad:tech

Web 2.0 Expo Comes to New York

Web 2.0 Expo will gather the East Coast web community to share ideas, techniques, and tools for what works and what doesn't work in the exploding world of 2.0. Connecting the brightest minds in web design, development, marketing strategy, and venture capital, this expo will prove to be a powerful experience to "learn, share, and network." Tracks at Web 2.0 New York inlcude Landscape & Strategy, Design & UX, Development, Media & Marketing, 2.0 at Work, Finance, and Performing & Scaling. Attendees will hear from the most innovative and successful industry leaders in the next generation of web development including Jay Adelson from Digg, Dion Almaer from Google, Ariana Huffington from The Huffington Post, and many, many more.
Date: September 16-19, 2008
Location: Javits Center, New York City
Cost: $1695 conference and workshop, see other pricing
Presented by: TechWeb and O'Reilly Media

Driving Sales - B2B Forum Comes to Boston

MarketingProfs is sponsoring a two-day event entitled "Driving Sales - B2B Forum." The event will cover a wide array of topics and workshops to education B2B marketers. Keynote speakers include Dan Ariely, Alfred P. Sloan Professor of Behavioral Economics at MIT and author of the New York Times Bestseller “Predictably Irrational: The Hidden Forces that Shape Our Decisions" and David Meerman Scott, Author, The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly.

Date: June 9 & 10, 2008
Location: Renaissance Boston Waterfront Hotel, Boston, MA
Price: members $995, non-members $1145
Presented by: MarketingProfs